Chelsea Nobbs, Creative Direction
Vinzo’s Wine – Brand Development in collaboration with Dave Portnoy
My Role: Creative Innovation Lead
As Creative Innovation Lead, partnered with GALLO business leaders, Dave Portnoy, and Barstool Sports to develop Vinzo’s as an accessible wine brand for an underserved Gen Z male audience—defining its positioning, voice, visual direction, and consumer experience.
Spotify GLOW Influencer Launch Event
My Role: Agency Creative Director
As Agency Creative Director, I supported Spotify GLOW’s launch strategy, and creator program with social content, and live experience for LGBTQIA+ artists and fans. The launch generated 293 pieces of creator content, 4.1M+ impressions, 3.2M+ reach, and $483K+ in earned media value.
HBO Max: DC Titans at NYC Comic Con
My Role: Agency Creative Director
As Agency Creative Director, led the creative direction for an immersive DC TITANS experience that converted Comic Con attention into active fandom through experiential storytelling, environmental design, and premium giveaways—delivering 150K physical impressions and 11K+ in-person interactions for the IP.
HBO Max: Human by Orientation
Role: Agency Creative Director
As Agency Creative Director, helped develop HBO Max’s first LGBTQIA+ social platform and established its content strategy, creator partnerships, editorial voice, and always-on programming—growing Instagram from zero to 100K followers with 208% organic YoY growth, followed by 10K TikTok followers in two months.
LG: MAX Lounge Experience
Role: Agency Creative Director
As Agency Creative Director, transformed LG’s refrigerator launch from a functional product story into an exclusive, design-forward NYC lifestyle experience, generating 520.4M+ social and press impressions, 37K+ brand interactions, and $3.2M+ in media value.
Birdies: Birdies Watcher x Angel City Football Club PR Stunt
My Role: Agency Creative Director
As Agency Creative Director, led the creative team in activating Birdies’ Angel City FC partnership through the Birdies Watcher—a style hunt that rewarded standout fans with complimentary footwear and a shareable, larger-than-life photo moment. The six-game experience generated 120K+ physical impressions, 2K+ brand interactions, 720K+ social impressions, and 540K+ social reach.
Strava: Camp Strava Influencer Event
Role: Agency Creative Director
As Agency Creative Director, created Camp Strava, a field-based experience that introduced new product features through athlete-led programming, discussion, and participation—reinforcing Strava’s community positioning while generating 255 pieces of content and 142M+ impressions.
Del Taco: Brand Renovation and Campaigns
Role: Art Director
As Art Director, repositioned Del Taco around its fresh-food advantage and extended that promise across advertising, packaging, identity, brand guidelines, and in-store design—contributing to 6.6% same-store sales growth.
19 Crimes: Brand Development, AR App, Experiential
My Role:Associate Creative Director
As Associate Creative Director, expanded 19 Crimes’ Live Infamously positioning into integrated campaigns and augmented-reality experiences that increased cultural relevance, strengthened brand loyalty, and contributed to a 500% increase in brand awareness and 1,000% increase in sales.