Chelsea Nobbs, Creative Direction
I lead creative teams with curiosity, candor, and a high bar for the work. For 15+ years, I’ve developed brands, shaped creative direction, fostered talent, and helped good ideas become better ones. Before that, I designed merchandise for your favorite rock bands through my family’s business. My big three are Stan Sun, Peggy Rising, and Don Moon. I write to mystery instrumentals, remain deeply invested in KATSEYE, and believe a little strangeness is good for the work.
I’m always expanding my point of view, and looking for clients and collaborators with a healthy appetite for smart, delightfully unhinged thinking.
Vinzo’s Wine – Brand Development in collaboration with Dave Portnoy
My Role: Creative Innovation Lead
As Creative Innovation Lead, partnered with GALLO business leaders, Dave Portnoy, and Barstool Sports to develop Vinzo’s as an accessible wine brand for an underserved Gen Z male audience—defining its positioning, voice, visual direction, and consumer experience.
Spotify GLOW Influencer Launch Event
My Role: Creative Director
As Agency Creative Director, I lead our team as we created content and a launch event to support Spotify GLOW’s strategy, and creator program with social content, and live experience for LGBTQIA+ artists and fans. The launch generated 293 pieces of creator content, 4.1M+ impressions, 3.2M+ reach, and $483K+ in earned media value.
HBO Max: DC Titans at NYC Comic Con
My Role: Creative Director
As Agency Creative Director, I led the team to create an immersive DC TITANS Comic Con booth that converted Comic Con attention into active fandom through experiential storytelling, experiential design, and premium giveaways—delivering 150K physical impressions and 11K+ in-person interactions for the IP.
TEVA: 2022 Pride with Kornbread Jeté
Role: Creative Director
As Agency Creative Director I led our team to create a content series with help from RuPaul’s Drag Race alum, Kornbread the Snack Jete. We introduced new audiences to Teva through a 20 piece video content series, in which Kornbread playfully read various shoe stylings for filth through the month of June. This series earned over 1M impressions, and 940k in reach.
HBO Max: Human by Orientation
Role: Creative Director
As Agency Creative Director, helped develop HBO Max’s first LGBTQIA+ social platform and established its content strategy, creator partnerships, editorial voice, and always-on programming—growing Instagram from zero to 100K followers with 208% organic YoY growth, followed by 10K TikTok followers in two months.
LG: MAX Lounge Experience
Role: Creative Director
As Agency Creative Director, I lead the development of LG’s MAX mirror-refrigerator launch from a functional product story into an exclusive, design-forward NYC lifestyle experience, generating 520.4M+ social and press impressions, 37K+ brand interactions, and $3.2M+ in media value.
Birdies: Birdies Watcher x Angel City Football Club PR Stunt
My Role: Creative Director
As Agency Creative Director, led the creative team in activating Birdies’ Angel City FC partnership through the Birdies Watcher—a style hunt that rewarded standout fans with complimentary footwear and a shareable, larger-than-life photo moment. The six-game experience generated 120K+ physical impressions, 2K+ brand interactions, 720K+ social impressions, and 540K+ social reach.
Strava: Camp Strava Influencer Event
Role: Creative Director
As Agency Creative Director, I led the development of Camp Strava, a field-based experience that introduced new product features through athlete-led programming, discussion, and participation—reinforcing Strava’s community positioning while generating 255 pieces of content and 142M+ impressions.
Del Taco: Brand Renovation and Campaigns
Role: Art Director
As Art Director, I helped with the Del Taco re-brand around its fresh-food advantage and extended that promise across advertising, packaging, identity, brand guidelines, and in-store design—contributing to 6.6% same-store sales growth.
19 Crimes: Brand Development, AR App, Experiential
My Role:Associate Creative Director
As Associate Creative Director, I helped expand 19 Crimes’ Live Infamously positioning into integrated campaigns (social, digital, and OOH) and helped designed a custom AR experience that increased cultural relevance, strengthened brand loyalty, and contributed to a 500% increase in brand awareness and 1,000% increase in sales. The AR app even made Snoop Dog an advocate and subsequent partner of the brand.