Creating engaging brand content through an array of outputs.

Email cnobbs2@gmail.com for more examples of Print, Shopper, and OOH work.

Chelsea Nobbs 2017

Chelsea Nobbs 2017

DIGITAL

My work in digital has included everything from developing interactive displays to directing Augmented Reality and Virtual Reality.

AUGMENTED REALITY: 19 Crimes

JWT SF created Augmented reality for 19 Crimes Wine to increase sales, and strengthen brand advocacy. We knew our core audience was already devoted to the brand on a personal level so we enriched their experience by creating an AR App that would educate them on the brand as well as the stories of each convict. How did we do it? We  brought our labels to life, literally, encouraging purchase and engagement from our target consumer. Millions of views and a few hundred downloads later, the App is still going strong and more SKUs have been added to the experience since we first launched in Spring 2017.

19 Crimes Wine: Virtual Reality

19 Crimes Wine: Virtual Reality

VIRTUAL REALITY

When Kroger asked 19 Crimes to develop a signature shopper experience we (JWT SF) knew exactly what to do: transport our audience to a time and place that only our convicts truly knew. We used 360º technology to create an immersive VR experience that allowed users to trade places with our convicts, as they were shipped off to Australia in an prison ship. 

BRAND VISUAL IDENTITY

The following carousel includes a few of my favorite BVIs that range from global corporations to local San Francisco favorites. 

SOCIAL

To view specific examples of work please click on the timestamp below each thumbnail. 

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Beringer Main & Vine

19 Crimes

Beringer Vineyards

May 2017 – August 2017

Sterling Vineyards

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Russell's Reserve

IN DEVELOPMENT 

PAST/PRESENT CLIENTS

Campari Group: Russell's Reserve (Wild Turkey), Glen Grant Scotch

Treasury Wine Estates: Sterling Vineyards, 19 Crimes Wine, Chateau St. Jean. Acacia, A by Acacia, Berringer Vineyards, Main & Vine

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Capital One

Yahoo!

Bacardi Rum

City Of Hope Hospital 

Del Taco

Scharfeen Berger

TCB Courier

Museum of Craft and Design // MODSF

Philosophy Cosmetics

DentalPlans.com

Balanced Breakfast

Husk & Marrow 

Macaframa