19 Crimes

19 Crimes is a wine that tells the story of Australia’s infamous origins.

In 2016, 19 Crimes had begun to grow globally, but struggled with low distribution and brand awareness in the United States.

During my time at JWT, we took up the challenge, and embraced the opportunity to build an iconic — and iconoclastic — brand with storytelling at its heart.

Projects for 19 Crimes include Augmented Reality (Living Wine Labels App), social content and strategy, ATL and 360° campaigns, and event activations.