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https://images.squarespace-cdn.com/content/v1/5a1c7a106f4ca3e5e9a96168/5168b35a-02fa-4397-8561-8d37f41ac084/Chelsae_Nobbs_Vinzos_SeniorCreativeDirector_5.webp Chelsea's Case Studies - Vinzo’s Wine – Brand Development in collaboration with Dave Portnoy My Role: Creative Innovation Lead As Creative Innovation Lead, partnered with GALLO business leaders, Dave Portnoy, and Barstool Sports to develop Vinzo’s as an accessible wine brand for an underserved Gen Z male audience—defining its positioning, voice, visual direction, and consumer experience. https://images.squarespace-cdn.com/content/v1/5a1c7a106f4ca3e5e9a96168/323bbf0b-fbb6-4c8b-a621-34286d243f60/Spotify_Chelsea_NObbs_2.png Chelsea's Case Studies - Spotify GLOW Influencer Launch Event My Role: Creative Director As Agency Creative Director, I lead our team as we created content and a launch event to support Spotify GLOW’s strategy, and creator program with social content, and live experience for LGBTQIA+ artists and fans. The launch generated 293 pieces of creator content, 4.1M+ impressions, 3.2M+ reach, and $483K+ in earned media value. https://images.squarespace-cdn.com/content/v1/5a1c7a106f4ca3e5e9a96168/d360e438-2360-492f-b009-b456f1820bc6/DC_Titans_Chelsea__ComiCcon_nobbs2.png Chelsea's Case Studies - HBO Max: DC Titans at NYC Comic Con My Role: Creative Director As Agency Creative Director, I led the team to create an immersive DC TITANS experience that converted Comic Con attention into active fandom through experiential storytelling, environmental design, and premium giveaways—delivering 150K physical impressions and 11K+ in-person interactions for the IP. https://images.squarespace-cdn.com/content/v1/5a1c7a106f4ca3e5e9a96168/6b049b26-f3be-4503-b13d-b61878a5db5d/ChelseaNobbs_TEVA_Kornbread.png Chelsea's Case Studies - TEVA: 2022 Pride with Kornbread Jeté Role: Creative Director As Agency Creative Director I led our team to create a content series with help from RuPaul’s Drag Race alum, Kornbread the Snack Jete. We introduced new audiences to Teva through a 20 piece video content series, in which Kornbread playfully read various shoe stylings for filth through the month of June. This series earned over 1M impressions, and 940k in reach. https://images.squarespace-cdn.com/content/v1/5a1c7a106f4ca3e5e9a96168/920d7850-1b00-4b31-8ae2-dd7d22399f40/hbo+pride+chelsea+nobbs.png Chelsea's Case Studies - HBO Max: Human by Orientation Role: Creative Director As Agency Creative Director, helped develop HBO Max’s first LGBTQIA+ social platform and established its content strategy, creator partnerships, editorial voice, and always-on programming—growing Instagram from zero to 100K followers with 208% organic YoY growth, followed by 10K TikTok followers in two months. https://images.squarespace-cdn.com/content/v1/5a1c7a106f4ca3e5e9a96168/de5d254e-105e-4cf3-9cd3-90e705ae405e/LG_Antoni_Chelsae_Nobbs.webp Chelsea's Case Studies - LG: MAX Lounge Experience Role: Creative Director As Agency Creative Director, I lead the development of LG’s MAX mirror-refrigerator launch from a functional product story into an exclusive, design-forward NYC lifestyle experience, generating 520.4M+ social and press impressions, 37K+ brand interactions, and $3.2M+ in media value. https://images.squarespace-cdn.com/content/v1/5a1c7a106f4ca3e5e9a96168/1778aeac-8675-464e-86cb-b4c0f40440fa/Screenshot+2026-08-04+at+5.18.47%E2%80%AFPM.png Chelsea's Case Studies - Birdies: Birdies Watcher x Angel City Football Club PR Stunt My Role: Creative Director As Agency Creative Director, led the creative team in activating Birdies’ Angel City FC partnership through the Birdies Watcher—a style hunt that rewarded standout fans with complimentary footwear and a shareable, larger-than-life photo moment. The six-game experience generated 120K+ physical impressions, 2K+ brand interactions, 720K+ social impressions, and 540K+ social reach. https://images.squarespace-cdn.com/content/v1/5a1c7a106f4ca3e5e9a96168/56354c50-1985-4b18-9a9e-153a2a3dd197/Camp_Strava_Chelsea_Nobbs.png Chelsea's Case Studies - Strava: Camp Strava Influencer Event Role: Creative Director As Agency Creative Director, I led the development of Camp Strava, a field-based experience that introduced new product features through athlete-led programming, discussion, and participation—reinforcing Strava’s community positioning while generating 255 pieces of content and 142M+ impressions. https://images.squarespace-cdn.com/content/v1/5a1c7a106f4ca3e5e9a96168/38323a76-e2b3-4471-8e5b-c6f723a1ce19/Chelsea_Nobbs_Del_Taco Chelsea's Case Studies - Del Taco: Brand Renovation and Campaigns Role: Art Director As Art Director, I helped with the Del Taco re-brand around its fresh-food advantage and extended that promise across advertising, packaging, identity, brand guidelines, and in-store design—contributing to 6.6% same-store sales growth. https://images.squarespace-cdn.com/content/v1/5a1c7a106f4ca3e5e9a96168/5a08956f-0665-45e2-b282-21a0f8e2b951/realite-augmentee-19-crimes.jpg Chelsea's Case Studies - 19 Crimes: Brand Development, AR App, Experiential My Role:Associate Creative Director As Associate Creative Director, I helped expand 19 Crimes’ Live Infamously positioning into integrated campaigns (social, digital, and OOH) and helped designed a custom AR experience that increased cultural relevance, strengthened brand loyalty, and contributed to a 500% increase in brand awareness and 1,000% increase in sales. The AR app even made Snoop Dog an advocate and subsequent partner of the brand.