Campaign Development for Un-Freshing Believable, Let’s Talk Turkey, and Epic Burritos.
Goal: Reframe the brand’s positioning through tonal and visual cues that were as fresh as Del Taco’s ingredients.
Idea: Underscore the shocking difference of Del Taco’s freshness at every touchpoint, by communicating and emphasizing their fresh-for-less promise in an equally unique tone of voice.
Results: Del Taco has become the highest performing restaurant in the category, with same store sales up 6.6% from 2013.
