Living Wine Labels is an Augmented Reality App that activates “smart labels” — bringing brand stories and experiences to life.
Goal: Disrupt the wine aisle to steal share-of-voice from competitors while complying to “clean-store” policies (no reliance on POS displays).
Idea: We looked at behaviors in the wine aisle and used mobile to our advantage. Overwhelmed wine shoppers often search for reviews online before making their final selections. Now, when shoppers caught sight of our distinct labels they could search to find another surprise…Living Wine Labels, an augmented reality app that brought a whole new attitude to the wine aisle while introducing users to additional brands and experiences.
