Gallo’s partnership with Dave Portnoy revealed an opportunity for Gallo to reach an underserved audience, and that Gen Z males, while interested in wine, are largely ignored in the wine aisle. This demographic has been waiting for an accessible, everyday wine brand that can speak their language.
Our solution: Collaborate with Dave to convert would-be wine drinkers, democratizing the wine experience with a brand personality that can be as honest and real as Dave himself.
